CREATIVE AND ART DIRECTION, CONCEPT
The Sea Turtle Foundation is a non-profit, non-government group. STF asked us to take charge of their online activities to up their presence and increase the public’s awareness of turtles and how they can contribute. We reorganised site content and styled the site around the theme ‘A Turtle Journey’. Each of the 7 turtle species has been given a name and character. Based on actual data, we created turtle journey maps for each species. Viewers are invited to join turtles on their journeys, along which they can learn about the dangers faced by turtles. Viewers can sponsor legs of a turtle’s journey through donations. By giving the turtles personalities and stories, we hope to connect with viewers on a deeper level and draw them into STF’s cause of saving Turtles for Tomorrow. The site is currently in production.
Viewers are asked to select one of 7 turtles to follow on A Turtle Journey.
Each turtle has her own Turtle Journey Map, based on actual data of the species' feeding and nesting cycles.
Points along the map denote areas where turtles may face different types of danger. Viewers can click on the points to watch videos or read about what the turtles are battling with.
Each dash along the Journey Map is a leg that viewers can choose to sponsor by donating to STF. Viewers can also leave turtles messages of encouragement.
Each turtle species has a different cycle and therefore a different Journey Map.
The site is designed to mimic the deep ocean waters favoured by sea turtles.
We also simplified and streamlined the donation process to make it easier for the public to contribute to the cause.