ART DIRECTION, CONCEPT
Intel wanted to create awareness on the launch of the new Core Family. Using social media, we could connect with the consumer in a relevant manner – on their terms. We could engage them in the reasons behind choosing a new Core™ processor and bridge the gap between rational reasons to buy and emotional reasons to want. The idea: Speed of Life – Making everyday tasks faster no matter what your everyday looks like. We proposed a youtube competition, where users were asked to submit a time-lapse video showing how they would make their lives better if they could speed things up, tying in with Intel’s ‘Faster, Smarter’ proposition. Videos would be voted on by the public and then judged by a panel of distinguished judges.
Traffic is driven to the Channel through youtube homepage banners and display banners appearing with contextual search results.
The homepage banner would be populated with videos already uploaded to the Channel.
Video tutorials on how to create a time-lapse video were provided.
Videos were to be submitted to the Channel where they could be voted on by the public before going to a panel of judges.