ART DIRECTION, CONCEPT
Shangrila Hotels and Resorts were looking to redesign their global sites while retaining their classic look and feel. We considered both art direction and utility equally when approaching this brief. The idea was to give users two experiences. The first would be the corporate site and the second would be an experiential ‘hidden’ site. Viewers would travel between these two vastly different experiences by flipping the site like a revolving door, invoking a Narnia-like mystical feel. Within the corporate site, we added in utilities such as the Inspiring Journey Planner and predictive search on all fields. The experiential hidden site leads uses on a rich exploratory journey, seeking out paradise islands and bustling cities. Viewers can record and send personalised video postcards of their travels through the site.
Design has been kept to a minimal while keeping in line with the classic Shangrila look and feel.
All search functions are predictive for better usability.
Content has been reorganised for easier reading.
The simple layout allows users move seamlessly from page to page.
The booking engine while kept the same has now been given a visual overhaul.
A simple utility helps viewers to plan their dream holiday.
Viewers will be recommended a location, hotel and activities as well.
The flip-side Shangrila experience allows viewers to take a journey to paradise or to a luxurious city.
The journey is a full experience, showcasing Shangrila's best, from spas to resorts.
Viewers make choices along the way, determining the course of their journey.
At the end of their journey, viewers can choose to send a video postcard of their 'travels' to friends.