CREATIVE AND ART DIRECTON, CONCEPT, STRATEGY, USERFLOW
Nescafé LOLposts brings back some feeling to users’ Facebook posts by providing emotive icons to enhance status updates and wall posts. LOLposts lets users add feelings to their written thoughts, facilitating a deeper connection online. From strong and bold to mild, soothing flavours, Nestlé’s range of mixes matches a wide spectrum of moods to complement the daily emotions we experience. Emotive icons will be categorised based on flavour characteristics, naturally weaving the variants into the user flow. There is a real desire by users for more avenues of expression and personalisation. By providing a simple utility to genuinely serve this need, Nescafé can engage online users on a highly regular basis creating the foundation for even deeper interaction in the future.
Text ads will appear on the Sponsored section of Facebook, creating awareness and driving traffic to the app.
Clicking on an ad or on a friend’s LOLpost brings users to the APP ABOUT PAGE, where they learn about Nescafé LOLposts and are invited to install the application.
The main page of the app, where users can create their own LOLposts, selecting from a range of icons categorised by mood as represented by Nescafé 3 in 1 mixes. Users can choose to LOLpost a status update or post to a friend’s wall.
Users can see their friend’s LOLposts on an active feed, and can reply with a LOLpost of their own. The Feel-O-Meter chart shows a daily summary of moods expressed by total users, with a daily Forecast advising users of the general mood and what they can do to further enrich their day.
A sample of a LOLpost as it appears on the News Feed. Links invite viewers to like, comment, share or create their own, driving more traffic to the app.
A friend-get-friend promotion mechanics invites users to post an invitation to take a coffee break. When 2 friends accept the invite, all three users will receive vouchers for a special Nescafé 3 in 1 gift set plus a limited edition LOLpost mug.
A sample of the promo invitation post, as it appears on the News Feed. Friends participate by clicking on Accept and installing the app.