Intel Learn.Choose.Buy.
ART DIRECTION, CONCEPT, USERFLOW
The Intel.com sites contain vast amounts of information, but content was fragmented across different sections. The journey for the user was neither maximized nor seamless. Updating contenting became independent, widening the gap for paths taken by users. The challenge was to integrate the fragmented content and journeys, serving up the right content to the user at the right time. By merging the different sections into Learn Choose and Buy, users who need to learn more before buying could go through a more seamless journey to eventually finding a store. Modules can exist independently to cater to each users’ mindset. Regardless of the users’ readiness to purchase, they can decide to ‘Choose & Compare’ without having to ‘Learn’ and yet back track if they need more information.
VISIT THE SITE >
In the Learn section, users can choose to see the different computer usage types or go directly into looking at the Intel Processors.
The usage route was broken down into 5 main types of needs, from basic to all-purpose.
A personalised case-study for each usage type helps users relate and recognise their computing needs.
Important and useful information is now being presented to users much faster.
The Processor pages offer users information on understanding computer terms, aiding them in shopping for a PC. The Choose section helps determine the best processor based on the users' needs. And the Buy section then links them to shops and retailers where they can purchase the right PC from.