ART DIRECTION, CONCEPT
Johnson & Johnson Vision Care were running the ‘I Love This Feeling’ Campaign in Hong Kong for their 1.Day Acuvue Moist lenses. They wanted an iphone application that would fit in with their existing materials and own the beauty category. The idea: an application that promised users all the tools they needed to be Profile Picture Perfect. A lookbook provides fashion and beauty inspiration for users, who can in turn submit their own looks to be voted on. A Pose Guide offers users information on the best way to camwhore for that perfect profile pic. The app also lets users customise their pictures with frames and graphics. A Facebook contest asked users to upload a picture of themselves making the heart symbol to show how much they loved the feeling of not having to wear glasses.
Without having to wear glasses, Acuvue users could now experience a brand new lifestyle. The app was to help them get started.
A 14 day calendar helps first time users of contact lenses through the trial process.
The lookbook is a library of inspirational looks for both boys and girls.
Suggestions include makeup, hair and outfit. Users can also submit their own look suggestions to be added to the library.
For the camwhores, the Pose Guide is the ultimate manual for snapping that perfect profile pic. Users can find information on types of eye expressions to finding their best angle.
Users can add graphics to their photos before uploading.
The Facebook contest encourages users to share their stories on why they love the feeling of not having to wear glasses.