ART DIRECTION, CONCEPT, ILLUSTRATION
HP wanted to launch an online women’s initiative in conjunction with International Women’s Day. We drew the analogy of the laptop possibly replacing the handbag as a woman’s best companion and came up with the idea of “The Handbag is Not Enough”. In this day and age the modern woman would need much more than just a pretty tote on her arm. Enter the new range of HP laptops and mobile devices. We took viewers through a comic re-enactment of The History of the Bag before showing them the handbag/laptop comparison. Viewers could create their own bag in the Bag Workshop, take a quiz to see what kind of bag personality they are, and engage in a simple game to win the perfect partnership of an HP laptop and Kate Spade handbag. SEE THE OFFLINE SITE >
The History of The Bag took viewers through the ages and showed the evolution of the handbag from Jurassic times to the 21st Century.
By interacting with the bag and laptop in this simple game, users were entering into a draw to win both a laptop and handbag.
Similarities, differences and analogies between the laptop and handbag were dipicted visually.
The Bag Workshop let viewers customise their own handbag.
Find out what kind of bag you are and what it says about you with the What's Your Bag? survey.
