CREATIVE AND ART DIRECTON, CONCEPT
Goodyear were shopping for a new agency to redesign their sites across Asia Pacific and manage their digital activities. They were looking for utility, innovation and consistency. We pitched and won with our sleek design chocked full of functionality and creative utilities. We conceptualised and built a Tyre Buyer utility which can be accessed from any point in the site. Viewers can find the recommended tyres for their particular make and model and even request for a quote from different dealers in their country and area. A Tyre Comparison Tool also allows viewers to see tyre specs side by side before they make their purchase decision. The revamp was rolled out across 10 markets in Asia Pacific. VISIT THE SINGAPORE SITE >
A carousel on the homepage allows for quick access to featured content. The Tyre Buyer Utility is a fixture on the left of the page throughout the site.
A clean, simple layout helps the user in navigating to and comparing the different tyres.
We made sure that the site design took into consideration the lengthy product descriptions and specifications.
The Tyre Comparision Tool lets viewers have a quick and comprehensive look at products.
Users can find the right tyres, find dealers in their area and request quotes on specific products.