ART DIRECTION, CONCEPT
Just as the processor is central to a PC, our brains are our supercomputers. We wanted to give users a way to harness the brain’s full processing power, be more creative, solve problems and concentrate better. Brain Power Up is an all-in-one brain boosting mobile application that covers everything from IQ questions, to creative thinking techniques and the right brain foods to eat. The utility sat comfortably in line with Intel’s proposition of “Not just faster, smarter”. This was another way for Intel to provide users with speed, power and intelligence. Just as athletes need a training routine, so does the brain. The application helps users to incorporate exercises and routines into their daily life to keep their supercomputers running in tip-top shape.
The application offers 3 main utilities. IQ qestions, creative thinking techniques, and a planner to help them schedule brain training activities.
Brain Train is a daily IQ test made of 10 questions covering different categories including logic, memory and speed.
Results from the daily test are stored and plotted on a graph, showing users their progress and areas that need improvement. Users can also connect to Facebook to challenge Intel "Rockstars".
Techniques & Tips include creative thinking exercises, brain relaxation techniques and types of brain boosting foods.
The Power Planner helps users slot in brain training exercises into their daily routine, with reminders and alarms to keep them on course.