CONCEPT, ART DIRECTON, GAMEPLAY
Mobile platforms are best when they are truly mobile. This concept allows multiple players to hunt for clues in the real world to advance the career of a band. The idea combines Augmented Reality with scavenger hunt, Foursquare-like LBS, strategy and Monopoly into a truly engaging game that allows for full integration with other marketing activities (online, offline, OOH, radio) . Tapping into the cutting edge of mobile technologies, fully utilising social media integration and combining AR with a real life activation concept, Band Manager takes mobile marketing to the next level. Intel branding opportunities are closely tied into the game as well as in offline activities – and the promotional elements allow full scale retail integration as well as tying it closely to the music affiliation Intel is pursuing. SEE GAMEPLAY >
Players all start the game with the same capital and vie to turn their garage band into the next big thing.
Augmented reality clues can be found around the city, built into Intel communication.
Players have to search out venues to book for their bands' gigs, taking into consideration cost and capacity.
Players need to market their band by buying AR advertising space around Seoul. More eyeballs means more ticket sales and popularity.
Using LBS players can hunt down bonus items hidden around the city.
Bonus items range from addresses of music moguls to sound equipment, all of which will aid their bid to grow their band.
